Retailer deals platform

 

Overview

This project was to create a solution for ShopLocal, a company who collected local weekly ad circular data and made it available online to consumers. It was a turnkey product that allowed the retailers who did business with us to get a quick website with the cost of their data processing fees. The retailer used to demonstrate the main site features was a fake retailer named “Shopluxe”

My Role

  • User Research on potential product ideas to embed our content

  • Contextual inquiry with product teams, eliciting product requirements

  • Full execution of designs, from concept wires, visual design, and clickable interactive prototype implementation (CSS, HTML, JavaScript)

 
 

Design Solution

Drive consumers to content

We ideated through ways we could make our content customizable by publishers to increase the reach of retailer data, and decided on creating an embeddable publisher widget

Reimagined weekly ad platform experience

The design solution incorporated all of the aspects of typical e-commerce sites, but with the curation of weekly circular ads. Use the slideshow below to navigate between screenshots of the design.